POP Displays - What are they?

Why are they important?

POP Displays are located alongside checkout lines at your local grocers as well as on the final web pages of an online purchase. POP stands for Point-of-Purchase and refers to the broad category of advertisements and cross selling encountered during the purchase process. POP Displays are not to be confused with POP UP displays that are commonly used at tradeshows as solid background for posting or projecting product information and details.

Radiant Products is proud to provide both stock and custom POP Display configurations for its customers. Displays come in the form of signs, racks, and shelves. Occasionally POP displays are even digital screens mounted with steel brackets on retail walls. If you can imagine it, Radiant Products can deliver it custom.

In store advertising has been shown to have great influence on the buying decisions of consumers. Surely impulse buying is greatly affected by coupons popping out of ad displays. But what in store advertising for priced durable goods for which we expect consumers to research more thoroughly? POP advertising may not influence consumers to buy a Sony Playstation when checking out at their favorite electronics store, but they may be convinced to buy a new wireless controller accessory. This simple example illustrates what is known as cross-selling - encouraging customers to pick up additional items that are complimentary to the ones they are already purchasing. A display in this scenario can be as simple as POP display wall perimeter unit along the sides of the checkout line.

Clothing stores often make their POP displays as simple as a mobile folding table with clearance items scattered about for consumers to rummage through.

POP Displays advertising research is conducted by the Point-of-Purchase Advertising International Group. Their research on POP displays and advertisements are made available along with the opportunity to pay for things like live broad casts with POP experts from around the world.

For more information and additional links visit our online store or our general page on store fixtures.